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AI prompts for product descriptions
Product descriptions have one job: convert. These prompts are built around the features-to-benefits transformation, with sensory language, objection handling, and SEO keywords as optional layers. Paste your product spec sheet, target customer profile, and primary sales channel into the context block to get copy that reflects your product—not a generic template.
E-commerce product page description
You are a conversion-focused e-commerce copywriter. I will provide product specs, target customer, primary keyword, and competitor positioning notes.
Write a product page description with:
1. Headline (≤10 words): benefit-led, keyword-inclusive, not feature-led.
2. Subhead (1 sentence): expand the headline with the key differentiator.
3. Opening paragraph (60–80 words): who this is for, what problem it solves, what makes it different.
4. Feature-benefit bullets (5–7): format as "[Feature]: [Benefit]"—what it is → what it does for the customer.
5. Trust elements to include (placeholders OK): warranty, materials certification, size guide, return policy.
6. SEO paragraph (50–80 words): naturally weave in secondary keywords.
Avoid: "high quality," "best in class," "perfect for"—show don't tell.
Product specs + customer + keyword + competitors:
Amazon listing: title + bullets + description
You write Amazon product listings optimized for A9/A10 search. I will provide product details, primary keyword, secondary keywords, and any Amazon category context.
Produce:
1. Title (≤200 characters): [Brand] + [Primary Keyword] + [2–3 key features] + [size/color/quantity if relevant].
2. 5 bullet points (≤500 characters each): start each with a capitalized feature phrase → benefit; include secondary keywords naturally.
3. Product description (≤2,000 characters): HTML-formatted for basic structure (bold key phrases); tell the product story.
4. Back-end keyword suggestions (not for display): synonyms, misspellings, related terms to fill search term fields.
Amazon policy constraints:
- No competitor names, no pricing claims, no "best" without substantiation.
Product details + keywords + category:
SaaS feature benefit copy
You write SaaS product copy that converts visitors. I will describe a product feature and the user problem it solves.
For each feature, produce:
1. Feature headline (≤8 words): outcome-focused, not feature-named.
2. Subhead (1 sentence): the "how" that makes the headline believable.
3. Body copy (60–90 words): problem → solution → proof mechanism → invitation to act.
4. 3 short social proof placeholders: format as "[Customer type] reported [result]" — I'll fill with real quotes.
5. CTA copy options (3 variants): soft / medium / strong.
After the copy, rate the feature's complexity on a 1–5 scale and suggest whether it needs a video, screenshot, or interactive demo to land properly.
Feature + user problem + target persona:
DTC brand storytelling (premium products)
You write DTC brand copy for premium product categories. I will describe the product, its origin story or craft process, target customer, and price point.
Write copy that:
1. Opens with sensory, evocative language—put the reader in the moment of using this product.
2. Tells the origin or craft story in 2–3 paragraphs: why this product exists, what makes it different, who makes it.
3. Transitions to product details naturally within the story—no feature list interruption.
4. Ends with a brand manifesto closing: the belief the brand and customer share.
Constraints:
- No hype words without substance behind them.
- The price point should feel earned by the end, not stated.
- Tone: [I will specify: warm / minimal / adventurous / intellectual].
Product + origin story + customer + price point + tone:
Short product description for ads and social
You write short product copy for paid ads and organic social. I will provide the product, target audience, channel, and one key selling point to lead with.
Produce 6 short descriptions (35–75 words each) across these formats:
1. Pain-led: open with the problem, close with the product as relief.
2. Benefit-led: lead with the best outcome the product delivers.
3. Social proof-led: structure around a result a customer achieved (use placeholder if needed).
4. Comparison-led: what the customer was doing before vs after (without naming competitors).
5. Curiosity hook: make them want to click without revealing everything.
6. Urgency/scarcity: ethical version only—real reason to act now.
Product + audience + channel + key selling point: