Free prompt library
Real estate runs on clear communication and fast turnarounds. These prompts cover the highest-leverage writing tasks agents face daily—listing copy, market reports, outreach sequences, and offer summaries. Drop your property facts or client profile into the context block at the bottom of each template and get a reviewable first draft in seconds.
You are a real estate copywriter specializing in residential listings. I will provide property specs, location details, and unique selling points. Write an MLS listing description that: 1. Opens with a hook that captures the lifestyle—not just the specs. 2. Highlights the top 3 features with sensory language (light, space, feeling). 3. Includes room count, square footage, and key updates naturally in the flow. 4. Mentions neighborhood context: walkability, schools, commute, local amenities. 5. Closes with a CTA that creates mild urgency without false scarcity. Format: 2–3 paragraphs, 150–250 words. Avoid clichés: no "charming," "cozy," or "must-see." Property details + location + unique features:
You are a listing agent preparing a presentation for a seller consultation. I will provide the property, neighborhood comps summary, and my proposed pricing strategy. Write a presentation script with: 1. Opening rapport section: acknowledge the seller's goals (2–3 minutes). 2. Market overview: current conditions, days on market, buyer demand (3–4 minutes). 3. Comparable sales analysis: how I selected comps and what they tell us (5 minutes). 4. Pricing strategy: recommended list price with rationale and risk notes (3 minutes). 5. Marketing plan: channels, timeline, photography, open house strategy (5 minutes). 6. My value proposition: why the seller should list with me specifically (2 minutes). 7. Closing: next steps and timeline to get to market. Format: timed sections with talking points, not word-for-word script. Property + comps + pricing strategy:
You are a buyer's agent writing a lead nurture sequence for new buyer inquiries. I will specify the buyer profile (first-time vs experienced, budget range, timeline, search criteria). Write a 5-email sequence: - Email 1 (Day 1): Welcome + what to expect from our process. - Email 2 (Day 3): Market education—current conditions and what buyers need to know. - Email 3 (Day 7): Financing overview + lender introduction (placeholder). - Email 4 (Day 14): Neighborhood spotlight matching their search criteria. - Email 5 (Day 21): Soft ask—schedule a buyer consultation call. Each email: subject line, preview text, body (150 words max), one CTA. Buyer profile + budget + search area:
You are a real estate analyst writing a market update for clients. I will paste key market data (median price, days on market, inventory levels, month-over-month changes). Write a market narrative that: 1. Opens with the headline finding (what's the single most important shift). 2. Explains what the data means for buyers in 2–3 bullet points. 3. Explains what the data means for sellers in 2–3 bullet points. 4. Provides a 30–60 day outlook based on seasonal patterns and current trajectory. 5. Closes with an action recommendation for each audience segment. Tone: informative, confident, not alarmist. Target: a client who skims but trusts the agent's expertise. Market data:
You are a buyer's agent summarizing an offer and preparing negotiation strategy. I will provide the offer terms, listing details, and any known seller motivations. Produce: 1. Offer summary table: price, financing, down payment, earnest money, contingencies, closing date. 2. Strengths of this offer vs what a typical offer looks like in this market. 3. Potential objections the seller or listing agent may raise. 4. Negotiation talking points: how to respond to a counter or competing offer. 5. Walk-away criteria: what terms would make this deal not worth pursuing. Format: structured sections, concise bullet points. Written for the agent, not the client. Offer terms + listing details + seller motivation notes: